Category: Search Engine Optimization


Link Building Tactics and General SEO


The world today has become a world powered by digital media. If you want to find out anything, all you have to do is connect to Google and search for what you want to know. This has created a world full of new opportunities, within the internet. Many people are now starting blogs or creating websites to do one of two things:

  1. Make money from the number of visitors they get every month
  2. Supply information to allow people to find out more about the company’s product, or to allow the consumer to shop online.

It is due to these reasons that there has become a need for quality Search Engine Optimization specialists. 

You do not have to have multiple degrees in internet marketing to become a Search Engine Optimisation specialist. To learn how to make use of SEO is not that hard, which is something that the average SEO Specialist would want you to believe.The reason for this is that there is a lot of money in becoming an SEO Specialists due to the high demand for quality SEO work.

How do you become an SEO Specialist?

The first thing you need to know about SEO is how Google’s Search Algorithms work.What do I mean about this? Well, Google has an algorithm that rates and judges a website’s importance; it does this by using 3 key factors of a website:

  1. The relevance of the content of the website, with the websites purpose or meta-keywords.
  2. The page rank the website has.
  3. The spam rating of a website.

So how exactly does this work?

When you search something on Google, the first results you get are the websites that Google’s Algorithm has deemed the best choices for the keywords you have entered into the search box.

These websites are often 5+ years old and have a very high page rank. You see how this is starting to work?

What can you do to be the best?

As I mentioned before, there are 3 main factors in getting Google’s Algorithm to pick your website as the best. The most important thing to remember is to keep your website and the content on your website organic.
What I mean by this is, if your website is about horses, then the content on the website must be about or related to horses and not swimming pools. If your content is not kept organic Google has another algorithm that will “punish” your websites, by banning and disabling your website for a period of time.

Here are my tips of how you can supercharge your websites:

  • Make sure your content and website are organic
  • Make use of keywords that will promote your website
  • Use Authority links to promote your content
  • Post regularly
  • Make your posts are easy to read and are between 450 and 750 words.

Final Words

As you can see, it is fairly simple to understand the basics of SEO. If you follow the above tips, then you should be well on your way to becoming an SEO guru. If you would like to hire a great SEO in your area, I would search for SEO company and your town like this: “SEO company in Portland“, and pick from the top 3 you find.


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